Hello.
Welcome to the home of Peyton Talbott III. I am an Advertising Creative Director & Designer who specializes in both Traditional and Interactive mediums. With over 30 years of experience in Advertising and Marketing... Brand Strategy and Brand Image are the driving force behind all the work I do. It doesn't matter if I'm working at the creative end of the spectrum or the technical, building a brand is a creative process that never stops.

The work you'll find on this website is only a sample of the many hats I've worn over the years. While there is a variety of project types shown here, the reality is that I see all of them as directly related. Whether it's a traditional print piece, tv spot, website or mobile app, my focus is about delivering a creative and consistent message across all mediums that makes the brand shine.
My Role:
Art Direction & Design
Adobe Animate animation/programming

For Ashland Valvoline, I created a game show engine that was played during one of the company's annual corporate meetings. With thousands of people in attendance, some select executive employees were brought to the stage and played the game. It works just like Family Feud on television; and is controlled off stage by a grip. Instead of creating an elaborate hardwired control box, I simply ran the program split across two monitors; with the game board

being projected above the stage for the audience... While the control screen was displayed on a small monitor backstage. I created custom animations for the board and set up a way for the questions and answers to be easily edited for future shows. We had the full stage created by a woodworking artist; and with the sound effects added to the controller app, the client felt like they were really on the game show.

In April of 2004, I created a rather large application for Kool cigarettes. The CD was featured in a double truck spread in Rolling Stone, Spin and Vibe magazines. You could take the CD out of the magazine and play it on your computer. The application ran on both Mac and PC... And was a celebration of all things hip-hop. Interviews with DJ's, graffiti artists, break dancers, and of course... rappers.

At the time, I was working for Focal Point Video doing 3D animation and special effects. This meant that I had a full crew to supply me content in the way of video, music, sound bites, and artwork where needed.

In addition to the main format of the CD, I created 2-3 games that were also featured on the CD. One was a graffiti wall that would allow you to paint on the wall with multiple brushes and colors... And the other was a turntable game that would allow you to play a rhythm in the background and scratch your records over the music. It was quite fun to create; and fun to play with. I did all the conceptual work, the design and planning, as well as the actual programming of the CD.

My Role:
Art Direction & Design
PHP & Flash Programming

Kentucky Fried Chicken... Also known as KFC, is based in Louisville, Kentucky. It is now a division of Yum! Brands. Having done some video editing for KFC, I was asked to assemble a CD with an interface that would give designers, agencies, and other media access to all things KFC. Fonts, colors, mandatories, disclaimers, anything else they could think of went on this CD. My task was to simply create an interface and organize the assets on the CD in a logical fashion.

My Role:
Art Direction & Design
PHP & Flash Programming

An amazing application I created for the Stevenson Company was called the Traqline Head to Head report. Access to the report was only available to members of the TraqLine system.

The report was a system that would allow the user to select any type of appliance or power tool and compare how the item sold across multiple retailers; anywhere in North America.

The report returned real world numbers based on quarterly info dating back to the early '90s. The system was based on PHP / MySQL; but relied heavily on JavaScript, HTML, and CSS in order to build out the results of the queries.

Not only would it display the results on screen; but you could also export the results into a templated PDF or even a templated PowerPoint presentation. The project took approximately 5 months to complete.

My Role:
Art Direction & Design
PHP/CSS/JS Programming